We all know we need to get our GA4 migrations sorted before next year’s deadline, but what next? How will our teams know how to use GA4? How will we ensure we’re getting the same value from Google Analytics? And what more can we do with the new version?
The migration to Google Analytics 4 is a requirement for many brands, but it also presents an opportunity to update your strategy, set new goals, and fill in any gaps that may exist in your existing Analytics implementation.
In this webinar we’ll share what’s possible with GA4 through success stories from advanced marketing teams who chose to put GA4 at the core of their data strategy.
Search Discovery is a software provider and creator of the Apollo platform, specializing in technical support for Apollo and Google Analytics 360. Search Discovery is able to sell Apollo globally, and Google Marketing Platform software in North America only (GA360, DV360, CM360 and SA360).
Station10 is a services company, working with organisations to decode and understand their data in order to help achieve strategic objectives. Station10 provides the hands-on services to make sure clients are successfully getting value from Apollo and Google Analytics.
Time: 3pm – 4pm GMT / 10am – 11am EST
Format: Presentation / Q&A
Ken Williams
Ken is a leading expert on collecting data from Internet connected devices, and has spent the last decade helping marketers from hundreds of companies execute data strategies on websites and mobile applications. Ken is currently the Google Business Lead at Search Discovery, and he manages a blog dedicated to Google Analytics 4 at https://ken-williams.com.
Anne Wilson
Anne Wilson is the Director of Customer Success for Technology Solutions at Search Discovery. She is an experienced analytics architect who has held positions in hands-on execution of paid media campaigns, analytics reporting, technical implementation, and consulting. Anne has worked in client, agency, and vendor roles, including with multiple SaaS products in the analytics space.